About

Hi friends! I’m Erica, the proud founder of Wish Upon, a dream-come-true venture born in May 2023. Nestled in the heart of Stoughton, WI, Wish Upon is a hidden fashion gem, offering the latest styles with all the charm & warmth you'd expect of a small-town boutique. We strive to offer a shopping experience that will surpass your expectations both online and in our brick-and-mortar store.

Check out the recent Rent.com article we were featured in! ⭐
5 Hidden Gems in Madison, WI You Can’t Miss | Rent.
Rent is a subsidiary of Redfin.com

The Story
Wish Upon Boutique is a woman-owned small business with a mission to deliver exceptional service and a unique, modern selection of Women’s Apparel, Gifts, and Accessories. We believe true style and confidence come from how you feel in what you wear, not in how much you spend. Our mission is to empower you through fashion, helping you feel radiant and confident no matter the occasion.

What Sets Wish Upon Apart?

Unique and Trendy
We stay ahead of the fashion curve to bring you the latest trends and one-of-a-kind pieces you won’t find anywhere else around.

Quality
We prioritize choosing quality clothing from trusted sources and handpick every item that comes through our door with careful consideration.

Exceptional Customer Service
We are dedicated to providing you a seamless and fun shopping experience. We are here to answer any questions you may have and would love to hear how we can elevate your shopping experience further!

Affordability
We believe that everyone deserves to look stylish. That’s why we strive to offer affordable prices without compromising on quality.

Passion
My favorite part of running Wish Upon Boutique is styling and encouraging women to step outside their comfort zones and fall in love with something new. I want you to feel amazing every time you step out in something from Wish Upon. Whether you’re looking for trendy tops, stylish dresses, elevated basics, or statement accessories, you’ll find something that speaks to your unique sense of style here.

Thank you from the bottom of my heart for your support. It means the world to me, and I can’t wait to connect with you soon.

With love and light,
Erica