The Coastal Cool Collection

Easy, airy, and made for laid-back days. The Coastal Cool collection captures that effortless feeling of a salty breeze and warm sun on your skin. Think soft cottons, sun-washed blues, creamy whites, and neutral tones that feel like a vacation; whether you're actually on one or just dreaming of your next one. These pieces were made for slow mornings, sunset walks, and everything in between. Lightweight, breathable fabrics keep you comfortable while still looking chic, no matter where the day takes you. Seaside style made simple!

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About Wish Upon

Hi friends! I’m Erica, the proud founder of Wish Upon, a dream-come-true venture born in May 2023. Nestled in the heart of Stoughton, WI, Wish Upon is a hidden fashion gem, offering the latest styles with all the charm & warmth you'd expect of a small-town boutique.

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