
The Coastal Cool Collection
Easy, airy, and made for laid-back days. The Coastal Cool collection captures that effortless feeling of a salty breeze and warm sun on your skin. Think soft cottons, sun-washed blues, creamy whites, and neutral tones that feel like a vacation; whether you're actually on one or just dreaming of your next one. These pieces were made for slow mornings, sunset walks, and everything in between. Lightweight, breathable fabrics keep you comfortable while still looking chic, no matter where the day takes you. Seaside style made simple!
Just Dropped: Fresh finds and our current obsessions!
Welcome to our New Arrivals...where style has no limits! Check out the latest looks handpicked just for you. Discover standout pieces and must-have essentials that easily transition from sunrise to sunset, keeping you ahead of the style game. From classic favorites to the latest trends, you're sure to find something you love here!
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Light As Air 100% Cotton Button Down Top (White)
Regular price $36.95 USDRegular priceUnit price / per -
Cloud 9 Sky Blue Ruffle Sleeveless Top
Regular price $41.95 USDRegular priceUnit price / per -
Soft Drape White Pintuck Tunic
Regular price $44.95 USDRegular priceUnit price / per -
Harlow Tiered V-Neck Tank (Flame)
Regular price $34.95 USDRegular priceUnit price / per -
Boldly Blue Geo Print Tiered Maxi Dress
Regular price $59.95 USDRegular priceUnit price / per -
Daylight Crop Straight Mid/High Rise Jean (Light Blue)
Regular price $74.95 USDRegular priceUnit price / per -
Grey Abstract Print Satin Pleat Midi Dress
Regular price $54.95 USDRegular priceUnit price / per -
Sunbleached Cropped Straight Wide Leg Jeans (Bone)
Regular price $64.95 USDRegular priceUnit price / per
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Shine On: Tarnish-Free & Water-Resistant Jewelry
Elevate your everyday look with our Tarnish-Free & Water-Resistant Jewelry Collection, featuring...

About Wish Upon
Hi friends! I’m Erica, the proud founder of Wish Upon, a dream-come-true venture born in May 2023. Nestled in the heart of Stoughton, WI, Wish Upon is a hidden fashion gem, offering the latest styles with all the charm & warmth you'd expect of a small-town boutique.